Font tests for magazine headings and text. Interval sans sticks out for headings due to its intrusive blackness to the font. Segoe UI regular is the font that at present I feel will work as the font for the articles.
Tuesday, 17 December 2013
Racing publications
The problem with most horse racing magazines at the moment, is the fact the target audience is of the older generation. This is very much evident in the design and layout of the magazine covers and the features that lie within them. There is no consideration of the font or the composition, other than a generic tabloid layout which doesn't really stand out.
This is why I am intending on creating a horse racing magazine with more emphasis on younger audiences. The focus on layout, composition, and type within the magazine can make a great amount of difference to the appeal to the audience. It would still probably appeal to the older audiences that already read them, but just make them a little more exciting than the format they currently stand in.
Racing ahead is a monthly racing magazine.
It uses the same grid layout every month for the cover and insides alike. The fonts on the cover are overused throughout the magazine, and look dated.
An inner page feature from racing ahead.
Standardised tabloid layout. Nothing which really involves you within the magazine. Text flowed throughout columns. Layout is still in the past.
The images throughout are generally constrained to the same placement throughout. The images are also confined to square or rectangular frames.
The Racing Post is one of the more popular racing publications. It follows the frameworks of a newspaper for horse racing. The design of the racing post is better than Racing ahead, but still does not market the sport as it should be portrayed.
The fact that it is in newspaper format could be half the trouble. It faces similar layouts throughout due to the constrictions of the format.
This is why I am intending on creating a horse racing magazine with more emphasis on younger audiences. The focus on layout, composition, and type within the magazine can make a great amount of difference to the appeal to the audience. It would still probably appeal to the older audiences that already read them, but just make them a little more exciting than the format they currently stand in.
Racing ahead is a monthly racing magazine.
It uses the same grid layout every month for the cover and insides alike. The fonts on the cover are overused throughout the magazine, and look dated.
An inner page feature from racing ahead.
Standardised tabloid layout. Nothing which really involves you within the magazine. Text flowed throughout columns. Layout is still in the past.
The images throughout are generally constrained to the same placement throughout. The images are also confined to square or rectangular frames.
The Racing Post is one of the more popular racing publications. It follows the frameworks of a newspaper for horse racing. The design of the racing post is better than Racing ahead, but still does not market the sport as it should be portrayed.
The fact that it is in newspaper format could be half the trouble. It faces similar layouts throughout due to the constrictions of the format.
Interval Sans Font
Attached is a font series which looks versatile.
It stays consistent through each version of the font and could work well with the title of the magazine. It could also work quite nicely with light condensed versions for the text on the inside magazines.
It stays consistent through each version of the font and could work well with the title of the magazine. It could also work quite nicely with light condensed versions for the text on the inside magazines.
http://justcreative.com/2011/06/10/8-new-sans-serif-fonts/
Interval Sans Pro
Its basic design strikes a balance between the geometric skeleton of, say,Avenir and the renaissance-inspired proportions of myriad humanist sans serifs. With its two widths, each in seven weights, this family of 28 fonts is a practical and versatile choice for editorial typography, signage and branding. Its alternate one-story ‘a’ enables the discerning typographer to create a markedly different text image using a different Stylistic Set of the same font. Equipped with built-in small caps and multiple numeral sets, Interval Pro shows strong consistency across its range of styles and weights.
Reappropriating Magazine to new audiences
Intersection is a car magazine that is moving away from your standard car magazine. It comes from Dazed and Confused creators and is aimed at a different market to say top gear or Fast.
The intention of Intersection is to retarget the market of car magazines and essentially makes cars 'cool' again.
The intention of Intersection is to retarget the market of car magazines and essentially makes cars 'cool' again.
Intersection- Curb Your Enthusiasm
The imagery on the front cover shows the change of audience from your typical car magazine. The imagery is quirky, with the types of cars that they use for the feature cover page.
The hierarchy of the title is aligned with the curb within the image. as is the sub-headline.
Essentially, this is the aim of the magazine I intend to create, but rather than cars, I would like to market horse racing to a younger audience.
I will need to find a design medium as effective as Intersection, that will target people between the age of 18-25.
Magazine Spread- WIRED
Language as creation:
This is a couple of spreads from Wired magazine called language as creation.
The heirarchy of information is well planned out with the image diagonally moving into the text. The text has a role as an image as well as text within the top spread.
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